“People don’t care about how much you know; until they know how much you care.”

One of the best videos on climate change communication I’ve seen in a while! How to craft a message that resonates, beyond just presenting scientific fact? Featuring Pope Francis, Tea Party Republicans keen on energy independence to challenge the fossil fuel monopoly, artists in vulnerable communities and scientists that “speak from the heart,” this short video shares how to make climate change meaningful.

And then: what to then do about it? Well, that’s a different subject. One I try to feature in this blog, sharing my own struggles and enthusiasm to (attempt to) adopt a more sustainable urban lifestyle, as well as the importance of city planning, policy and access to sustainable consumer goods to do so.

The science of climate change is scary; but the ability to create change is equally empowering!