Bicycling and free beer in Bologna – a winning combo?

The Italian City of Bologna has found a fun way to incentive more sustainable transportation in cities – offering free beer, ice cream or cinema tickets to citizens who opt out of their cars and into the bus, on the bike or walking.  Urban planner Marco Amadori designed the Bella Mossa scheme in 2017, which makes… Read More Bicycling and free beer in Bologna – a winning combo?