Leave it to the Danes to prove how much cooler public transport can be than the private car. Probably one of the best commercials out there to advertise public transport, depicting the adventure, the glamour, the impressive views… one can enjoy while riding the bus.
Albeit, a Danish friend informed me that while bus transport is widely promoted and has improved in Denmark’s western Jutland province, one consequence is that the bus sometimes replaces the train. This may reflect current liberalization trends concerning different forms of public transport infrastructure provision (i.e. public provision or private-public provision) in Scandinavia and across Europe. Additionally, lower populations in the countryside make buses more justifiable than trains, as the most affordable and environmentally-friendly mobility option.
It merits an exploration into the train vs. bus debate and the public vs. private debate for public transport infrastructure provision. But how it influences this particular case, I am no expert. Still, at the moment, watching this ad makes me want to ride the bus!